What is Voice Search? (The Basics)

What is Voice Search? (The Basics)

Today I want to go over the basics of voice search. What is voice search? Why do we as web developers need to learn to optimize websites for voice search and more!

In this blog post, we’re going to take a look at voice search and the overal basics of what voice search entails. 

 

Back in my day we didn’t have Google

Do you remember those gigantic yellow books that would just randomly show up at your door step? They were so big that you could build a fort with them that was stronger than ft. Knox? If you threw one at your brother it would knock him out. ( That may have actually happened ;). If you needed to find a plumber you need to thumb your way through to “P” and search the hundreds of plumbers and then decide which clipart listing you liked best. 

If you didn’t have a pen or paper you would just rip the page straight out of the book and then the next poor guy would never even get the chance to know that Bob the greatest plumber on earth even existed!  Oh the good ol’ days. 

Digital agency director having a meeting with his team

Today we’re spoiled

Today we have the internet to search for Bob the plumber and gone is the day of those yellow pages, however with the massive amount of information and our increasing human inability to be patient, as the average time a person will spend looking at a website is less than 15 seconds. We now have advanced into the future of search!

 

Chatbots can be good and bad

Introducing voice search!

I’m sure everyone has at least seen one of these devices and whether you own one or not they are becoming increasingly popular as they can control your smart home to turn on the lights, turn off the tv, tell you about today’s weather and so much more! The best part is that they are also installed on every smartphone and this actually quite powerful as you can now search with just talking to your smartphone. 

Over 56% of all voice searches done are done on a smartphone and a user is 30 times more likely to go with a business that pops up after a voice search response. These numbers are only going to sky rocket over these next few years. 

How should my small business use voice search?

With stats like theseit’s going to be imperative that local businesses optimize their sites to not only be found on Google search but also at the top of voice search. I’ll dive into it more next time, but the main point to get across is that all voice searches will start with a question. Who, what, when, where, why, or how. It will be important for businesses to answer those questions by using different SEO methods.

For example, the local Mexican restaurant “Senora” could write a blog titled “Why Senora makes the best tacos in Asheville” and then by including those questions it will help them to get found on regular search but also improves their chances to get found on voice search.  

 

ManyChat Chatbot Platform

Okay Google, who has the best tacos in Denver? 

The Bottom Line

The bottom line is that no one is searching for your business the old fashioned way anymore and as users switch to using voice search more and more your business will need to find different ways to stay ahead of the curve. Optimizing your website and business for voice will give your business the leg up on the competion and at global giraffe media we can help you find success among the ever growing popularity of voice search.

 

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Curious to learn more?

Read: What are Chatbots and Do I Need Them?

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How to Set up Facebook Ads with ManyChat

How to Set up Facebook Ads with ManyChat

Last week I covered the dashboard and explored a few of the features and automation that is provided on the backend of ManyChat.

Today as part the 3rd part to the ManyChat series, I wanted to touch upon the subject of using Facebook ads and collecting different metrics from those campaigns. 

In this blog post, we’re going to take a look at intergrating Facebook ads and data metrics to help drive sales for your business. 

 

Facebook Ads + ManyChat

One of the key features to ManyChat is the option to work directly with your already existing Facebook ad campaigns by importing them directly into the ManyChat dashboard and even better than that is that you can also create ads right from the ManyChat dashboard. You can set these ads as messages or traffic. 

Messages basically means that you are targeting users that are more likely to message your page, website, or business profile. Traffic is more geared towards those users that will likely make a purchase or they will click on a link to be directed to a specific page. 

Digital agency director having a meeting with his team

Who is your target audience?

Just like any other ad campaign that you’ve ever set up, you can specify the audience that you want to target. You can choose age, sex, location, or interests. If you set up any type of ad campaign then this won’t be anything new to you. If your business is a local gym, then you’ll want to target users with an interest in fitness. 

 

Chatbots can be good and bad

Video, Images, Text. You choose.

For each campaign  you can choose to use images, videos, or just regular text. Add a title, description, and a call to action button. Once you have it started you can see the preview of the ad all from right inside of the ManyChat dashboard. You don’t have to create our chatbot and then move over to Facebook ads and back again. You can do it all from ManyChat. 

You want metrics? We got metrics

Inside of ManyChat they also provide all of the metrics and data based on either how well or how bad your ads did and if they hit your goals. You can tell how many people saw your ad or how many of them interacted with your chatbot messages. Anytime a button is clicked or even if a purchase was made will all be recorded and tracked. This in in turn will give your business an incredible amount of insight on what campaigns work or which products sell better. 

 

ManyChat Chatbot Platform

The Bottom Line

Being able to stay inside one platform to create the chatbot automation and then being able to create ad campaigns along with messaging ad campaigns all from one spot makes this one of the go to spots for chatbots. Saving businesses time and money is always the name of the game and these features from ManyChat do exactly that. This is a great solution for any business that is looking to get its sales to the next level. I highly encourage you to start playing around with ManyChat to see how you can create a profit earning machine. 

 

 

Curious to learn more?

Read: What are Chatbots and Do I Need Them?

Is your website meeting current design standards? Email me for a free consultation

Do you need a professionally designed & high-converting website? Hire Me

Did you enjoy the blog? Share it with your friends!

How Does ManyChat Work?

How Does ManyChat Work?

Last week I covered the basics of chatbots. What they are good for, why businesses would want to use them, and some of the companies that offer them. This week I want to dive further into the chatbot system offered by ManyChat.

Today I’m going to show you a little bit of the backend of ManyChat’s dashboard and go through a few of the basic automation flows.

In this blog post, we’re going to look at some of the automation flows and setting up a basic flow using ManyChat.

 

I forgot, what is a chatbot again?

Just as a chatbot recap, an AI chatbot is software that can simulate a user conversation with a natural language through messaging applications, but as we learned last week these can also be set up in a more hybrid way to have preprogrammed responses along with real human interaction.

It’s a mobile-first world and people prefer chatting, 2.52 billion people use chat apps every day with that number expected to reach 3 billion by the end of this year. whether it’s Facebook messenger, Instagram messenger, WhatsApp, Twitter direct messages, telegram, wechat, or snapchat.

Customer-Service-Platform-To-Grow-Your-Business-Tidio

Why ManyChat

As I stated last week, I’ve been exploring opportunities with a chatbot system called ManyChat.

ManyChat Helps you chat directly with those people and enables you or your business to drive sales, get more leads, and ultimately allows direct connections to the customer by utilizing these same chat apps that they are already using.

Best of all ManyChat makes it easy enough for anyone to set up and launch in less than a day all while making it free to signup and start today.

Chatbots can be good and bad

The First Step

The first step is to connect your ManyChat account to your Facebook page that you manage. If you’re someone like me, you probably have hundreds of pages that you manage. It’s important to note that you can only connect one ManyChat account to one Facebook page at a time. Once you are connected to your Facebook, then you’ll be able to also connect to other platforms like Instagram. 

ManyChat Dashboard

The ManyChat dashboard is quite easy to navigate through, but is packed with features like adding in contacts, growth tools, live chat, Facebook ads, and automation templates. It’s this dashboard that you’ll spend most of your time in creating your different automation depending on what your goals are. The dashboard also provides help articles and blog articles that go through all of the different ways to utilize the platform. 

ManyChat Noob? Start Here!

There are plently of templates to explore within the dashboard from simple automation conversations to multifaceted complex conversations with your customers or fan base. However they best one that I think is the best one is the simple “Conversation Starters” this section allows you to set up simple questions that you can start out with whenever a user just clicks on the chat bubble. You can it set to show a faq page, show a product page, show your latest work, or simply start a simple conversation to help the user find what they are looking for. 

 

ManyChat Chatbot Platform

The Bottom Line

I’ve had an absolute blast learning the ins and outs of this chatbot system and while I don’t know the entire system yet, I do look forward to exploring it more to see how I can best utilize it for my business and also for my client’s businesses as well.

Try out one or two of the chatbots that I talked about and see if they’ll work for you. Let me know down in the comments if you use a chatbot on your website or mobile app or let me know if you have any additional recommendations?

 

Looking for photography services? Click here to see the current services that I offer. 

 

 

Curious to learn more?

Read: What are Chatbots and Do I Need Them?

Is your website meeting current design standards? Email me for a free consultation

Do you need a professionally designed & high-converting website? Hire Me

Did you enjoy the blog? Share it with your friends!