Whether you own a fortune 500 company or you are printing T-shirts out of your basement, you want to do everything that you can to make your business successful and hopefully get ahead of the competition. In this blog post, we are going to explore a few things that will help your website succeed and will become a powerhouse way of getting your content out there to the masses.
Lynchburg Regional Business Regional
Today, we’re looking at a massive website for Lynchburg Regional Buiness Alliance. Now right off the bat, this first page isn’t the home page, but rather a “landing page.” These landing pages can be great when you are dealing with a website that has an insane amount of content and one of the greatest features on this page is the clear and concise blocks to help direct users to certain sections of the site.
Chunked Out Navigation
If you want to check out the latest events, news, blogs, job postings, or anything else there is going to be a brightly colored box otherwise a link to help get you to that part of the website.
Another trend that you are seeing more and more often is the “Chatbox” or “Chatbot.” You’ll notice from the image above in the very bottom right corner is a chat feature and it’s here that sometimes you’ll be lead to an easy method to contact the companies support, or in some cases its a FAQ, or in rare cases it’s an actual live person. This trend is perfect for bigger companies that want to make sure they are able to provide support and eliminate the chances of not being able to help someone.
It’s not always rainbows and puppy dogs though. As you click through the site, you quickly realize that the rest of the site doesn’t match the landing page and things quickly become crowded and just very different. It’s really important to keep the site consistent throughout in order to get things organized and concise.
Another thing I have to mention is the failure to use more white space and I know with a website like this, it might be hard to have a minimalist approach. However, I would highly recommend utilizing more white space when you are able to.
Don’t make it hard to find
If you are trying to get someone to signup for your newsletter or if you have a website that you have a lot of members using and they need to log into the site to access their information, then please make it easy for them to find it!
Hiding the login button or link in the footer is not doing anything good for anyone.
Your business deserves to be heard and to be seen, so make sure you are communicating everything that you can to your web designer and let them know what your goals are for the website. What are things are most important for your customers? Is it making sure they know where to find the latest news and events or is it the ability to quickly log in and view their information through the member portal?
If you are thinking of having a website built or you are designing a website for your company, keep these design trends in mind and let us know in the comments if any of these stand out to you?
Is your website meeting current design standards and trends? Email me for a free consultation.
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